Case Studies

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Zaamordiamonds.com

Zaamordiamonds.com is from the house of Vummidi Bangaru Jewellers (VBJ) since 1900. VBJ is a trusted name for quality diamonds and fine jewellery and popular across the globe for its exceptional product quality, high ethical standards and excellent services. Zaamor Diamonds emanates everything that VBJ stands for.

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What We Delivered

Digital Marketing
Content Writing
Email Marketing
Who are Zaamordiamonds.com

Zaamordiamonds.com is India's leading online destination for diamond jewellery and solitaires that showcases excellent craftsmanship with strikingly exquisite designs. We aim to make Jewellery & Solitaire shopping a pleasurable experience for our customers. We focus on designing timeless jewellery that brings out your best and remains close to your heart. Zaamor Diamonds, as a brand always strives to achieve the highest level of customer satisfaction which reflects in our policies like easy returns, free shipping, BIS Hallmark, 100% certified jewellery, life-time exchange, best & transparent prices and utmost by unique designs.

Challenge

Your average Google of ‘diamond engagement ring’ will return in excess of 14m results, with many high street jewellers dominating online. Our challenge was to simply boost Diamond Heaven’s online presence through a multi-channel and multi-faceted approach. This included increasing SEO rankings to drive traffic and revenue, analysing and implementing technical SEO fixes to ensure the user journey was smooth; lead nurturing through the use of targeted whitepapers and email marketing and finally regularly updating the blog.

What We Did ?

The results we’ve achieved for Zaamordiamonds can not only be seen online, but through footfall in their stores.
In addition to this long tail terms dominate the first page of Google, with Diamond Heaven appearing for more than 2,500 keywords, including a page one ranking for ‘Engagement Rings’. This has led to an overall increase in Organic Traffic year on year up to 56% and a strong increase in Engagement Ring consultations, for high end bespoke designs.

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